Privacy Policy

At Prana Cloth Store (“we,” “us,” or “our”), we value your trust as much as we value the premium quality of our activewear. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website pranashirts.com or make a purchase from us.

1. Information We Collect

To provide our global customers with seamless shopping experiences, we collect:

• Personal Information: Name, email address, shipping/billing address, phone number when you create an account or place an order
• Payment Information: Credit card details processed securely through our PCI-compliant payment gateways (we never store full payment details)
• Technical Data: IP address, browser type, device information, and browsing behavior
• Communication Data: Records of customer service interactions and product preferences

2. How We Use Your Information

Like our performance fabrics that adapt to your active lifestyle, we use your data to:

• Process transactions and deliver your premium activewear globally
• Provide customer support tailored to active individuals’ needs
• Improve our website functionality and product offerings
• Send order confirmations and shipment notifications
• Prevent fraud and enhance security (with 24/7 monitoring)
• With consent, send marketing communications about new collections like our Dresses & Jumpsuits or Swimsuits lines

3. Data Sharing & Disclosure

We maintain the same discretion with your data as we do with our premium fabrics:

• Service Providers: Trusted partners for payment processing, shipping, and IT services (all GDPR-compliant)
• Legal Requirements: When required by law or to protect our rights
• Business Transfers: In case of merger or acquisition, with privacy protections maintained
• Never sold to third-party marketers

4. International Data Transfers

As we ship worldwide (excluding some Asian and remote regions), your data may be transferred to and processed in countries outside your own. We ensure all transfers comply with applicable data protection laws.

5. Data Security

We protect your information with the same dedication we put into selecting Nike and Under Armour fabrics:

• 256-bit SSL encryption for all transactions
• PCI DSS compliance for payment security
• Regular security audits and vulnerability testing
• Strict access controls to personal data

6. Your Rights

Active individuals worldwide have control over their data:

• Access, correct, or delete your personal information
• Object to or restrict certain processing
• Withdraw consent for marketing communications
• Request data portability where applicable
• Lodge complaints with your local data protection authority

7. Cookies & Tracking Technologies

Our website uses cookies as seamlessly as our fabrics move with you:

• Essential Cookies: For shopping cart functionality and secure checkout
• Performance Cookies: To improve site speed and navigation
• Marketing Cookies: To show relevant product recommendations (manage in cookie preferences)

You can control cookies through your browser settings or our cookie preference center.

8. Children’s Privacy

Our activewear is designed for adults. We do not knowingly collect information from children under 16. If we become aware of such collection, we will take steps to delete it.

9. Policy Updates

We may update this policy as our collections evolve. Significant changes will be communicated through our website or email.